Get More Local Leads for Your Trade Business with Google Listing Optimisation

In today's digital world, being great at your trade isn't enough — you need to be found.

Whether you're a plumber, builder, electrician, landscaper, decorator or general handyman, your potential customers are looking online first. And the businesses that show up well on Google are the ones that get the calls.

We specialise in helping local tradespeople stand out in their area using smart, effective digital marketing. We start with one of the most powerful tools you already have at your disposal: your Google Business Profile (formerly Google My Business).

Think of it like your online shopfront — only instead of displaying your work to passersby, it's being seen by thousands of people searching for your exact services nearby.

Let's look deeper at how Google listing optimisation can transform your local visibility — and why trades who work with Groove Marketing see real-world results fast.

Why Being Visible on Google Matters — Especially for Trades

Your tools, your truck, your talent — they're all important. But in 2025, your presence online is one of the most powerful assets in your business. And when people search for things like:

• "Emergency plumber in Welwyn Garden City"

• "Local electrician open now."

• "Recommended builder near me"

... they're not scrolling for long. They're picking from the top results on Google — often based on who looks the most trustworthy, active, and local.

Here's why your Google Business Profile matters:

• 88% of people who do a local search visit or contact a business within a week

• 76% of people who search for something "near me" act within a day

• Listings with reviews, recent posts, and photos are 2.7x more likely to attract interest.

• An optimised listing helps you show up in Google Maps, Search, and the Local 3-Pack

So, while your competitors are relying on word-of-mouth and Facebook groups, you're showing up directly in front of ready-to-hire customers.

The Problem: Most Trade Listings Are Half-Finished (or Outdated)

We see it all the time — a tradesperson has claimed their Google listing… but that's about it.

• The phone number is old.

• The business hours are missing.

• The "About" section is blank.

• There are no photos or updates.

• And worse — no reviews or unanswered complaints

In this state, your listing isn't helping you — it's holding you back.

But with just a few key optimisations, your listing can become your hardest-working employee — showing up 24/7 and bringing in local leads even when you're on the job.

What We Do: Google Listing Optimisation for Trades

At Groove Marketing, we've developed a proven process for turning your Google profile into a local lead machine. Whether you're just starting or have been in business for years, we ensure your listing works for you, not against you.

But We Don't Stop There

We don't just boost your listing and leave you hanging. As a full-service marketing agency in Hertfordshire, we understand the local market and what works best for regional trades.

Depending on your goals, we can also help with:

• Website design for trades – Simple, mobile-friendly sites that convert visitors into leads.

• Search Engine Optimisation (SEO) – Get found for the right services in your town.

• Social media marketing – Build trust, showcase your work, and stay top-of-mind.

• Local ads management – Get instant exposure with smart, geo-targeted campaigns

• Lead tracking & follow-up systems – Make sure no enquiry slips through the cracks.

Why Trades Trust Groove Marketing

We get trades. We know your time is valuable, your jobs are unpredictable, and your customers want fast, reliable help. That's why everything we do is designed to be:

• Simple – No jargon, no tech headaches. Just clear strategies that get results.

• Local – We live and work in Hertfordshire too, so we know what your customers are searching for.

• Results-driven – Our clients regularly see a 20–40% increase in calls, emails, and messages from nearby leads.

Ready to Fill Your Calendar?

If your Google listing isn't doing well right now, or if you're unsure where to start, we’re here to help.

Let's turn your listing into your most powerful sales tool.

Reach out to Groove Marketing today for a free consultation and see how we can help your trade business grow — online and on the ground!